AI Directed
Art-directed output built on real CGI expertise, not generic prompts.
The service
AI as a tool, not a replacement for craft.
AI-directed work is only as good as the person directing it. Ferghaus uses AI as part of the creative process, combining years of CGI, lighting, and composition knowledge to produce output that's intentional, on-brand, and production-ready.
Whether you need fast concept variations, campaign imagery, or creative exploration, the result is polished and purposeful. Not off-the-shelf. Not obviously AI-made.
Understand your brand, creative vision, intended use, and any specific visual direction. We'll refine the brief together.
Direct AI tools using professional design principles. Iterate and tighten based on your feedback.
Retouch and enhance outputs to production standard. Compositing, colour grading, and finishing where needed.
Final high-resolution images, optimised for your intended use and ready for campaigns, websites, or further development.
What you get
Fast, focused creative output that works for your brand.
AI generation allows rapid exploration of creative directions, testing visual styles before committing to full production, and generating multiple campaign variations from a single brief. The speed of AI, with the judgment of a trained designer guiding every output.
All imagery is delivered high-resolution and optimised for your intended use, ready for campaigns, social media, or as a starting point for further development.
Creative work
Need creative output, fast?
Share your brief and Fergus will explore what's possible. Art-directed AI imagery, ready when you need it.