The brief
From technical spec to campaign-ready imagery.
Ion Body Armor approached Ferghaus with a wearable sports band still in development, no physical product available, and a need for marketing assets ahead of launch. The brief started with 3D CAD modelling built from technical specifications, then moved into photorealistic renders and lifestyle composites showing the product in use.
To place the band in real-world sporting contexts without a studio shoot, AI-directed compositing was used to integrate the 3D renders into authentic athlete imagery. The result is a suite of assets that feels editorial and performance-led, across both static and animated formats.
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